Store SEO audit — ASO checks for mobile app listings
A store SEO audit (App Store Optimization, or ASO) decides how easily users find your app. Two listings with the same screenshots can rank very differently based on how the title, subtitle, and keywords are written.
What the audit checks
Section titled “What the audit checks”Toggle ASO checks in the tool to scan your listing for both stores:
- Length limits — App Store name (30) / subtitle (30) / keywords (100); Google Play title (30) / short description (80) — flagged when empty or over.
- Keyword coverage — primary terms present in the highest-impact fields.
- Per-locale — every locale audited separately, so a translated listing doesn’t quietly lose its keywords.
ASO tips it surfaces
Section titled “ASO tips it surfaces”- Put your strongest keyword near the start of the title.
- Don’t repeat the app name in the keyword field — it’s wasted space.
- Use the subtitle / short description for a second keyword theme.
- Keep each locale genuinely localized, not a copy of English.
Try it
Section titled “Try it”Open the Playground, turn on ASO checks, and tune each field until the warnings clear. Combine it with the first-release checklist for a listing that’s complete and discoverable.